Before starting your own cleaning company in USA, you must take preliminary decisions.

Understand your industry. Why is cleaning industry suitable?

Cleaning services embrace a wide range of services such as window washing, floor cleaning, vacuuming, furniture cleaning, carpet cleaning, air duct cleaning, water damage restoration, and other similar services. Both commercial and residential customers use these services. COVID-19 had wreaked havoc on almost every business sector, but the cleaning services industry was the only business sector that witnessed an upsurge of growth. Before COVID struck, people followed the basic cleaning methods in their homes or workspace, but the scenario has completely transformed. As the future remains unforeseeable and markets continue to rebound over the next few years, many entrepreneurs may be asking themselves whether an investment in a franchise is worth the financial risk. However, despite the economy’s unpredictability, an online business model remains a wise investment for 2023. Out of all the disparate industries, a virtual franchise is perhaps the most suited to prosper in a post-Covid environment.

Global Market Potential

Rising at a market growth of 7.80% CAGR during the forecast period, the Global Cleaning Services Market size is expected to reach $92.69 billion by 2027 whereas it was estimated to be $57.9 billion in 2020. The floor care segment was the highest contributor to the market, with $12,293.8 million in 2020, and is estimated to reach $22,820.2 million by 2030, at a CAGR of 5.7% during the forecast period. According to the. (U.S. Bureau of Labor, 2022) BY 2023 there will be 236,500+ new janitorial jobs in the United States.

Understand your market. What is your target audience?

You must know your audience so that you can create targeted strategies accordingly. COVID 19 created a market for online platforms and virtual franchises. After COVID 19 struck, the cleaning service industry saw a surge in growth, whereas most of the businesses plummeted into decline. The Global Cleaning Services Market size is expected to reach $92.69 billion by 2027, rising at a market growth of 7.80% CAGR during the forecast period. People are busier than ever and cannot always find a reliable and affordable cleaning service or do not want to spend their weekends cleaning their homes hence there is scope for growth and development in the country.

Overview of the budget

Before starting any business, the main question is what is the amount of investment you want to inject in the business? What is your starting capital?  How soon can you retrieve your investment?

For a Cleaning company a minimum of a 80K$ is required. This amount may vary depending on number of factors such as location, space etc. This amount may vary depending on number of factors such as location, space etc.  Investment amount will be calculated at actual and progressively as on every stage of the process would involve a budget price and its deliverables, so as to keep the investors fully updated and transparent. An additional 25% of the investment amount to be kept in business bank account for operating expenses. This amount includes at a minimum three (3) months of average projected expenses to cover startup costs, working capital costs, and contingency financing.

Return on Investment

  • 35% ROI per annum
  • 2.5 – 3 Years Break Even
  • $3,000 – $5,000 Income Per Month

Choose a Location

You must decide the location of your business. Decide which state, city and area is feasible for you. Number of factors can influence your decision such as family orientation, market study and scope of growth.

Make a Business Plan

Once you’ve made all the executive decisions, another essential step is to make a detailed business plan. There are number of topics you must cover in the business plan which are as follows:

  • Executive summary
  • Business model
  • Business objectives
  • Mission statement
  • Vision statement
  • Core values
  • Company summary
  • Location and property details
  • Services description
  • Market analysis: SWOT, PESTEL Analysis
  • Marketing strategy: 4 P’S
  • Business Structure
  • Operations plan: personnel requirements
  • Financial plan
  • Feasibility report and projections
  • Exist strategy

Register your business

If you plan to start a business in USA the first step is that you must register a company in USA irrespective if you are a US Citizens, Resident or Non-Resident and to form a US company from anywhere in the world. You can setup a company in any of the 50 US States to make your business dream come true. Our USA company registration services include everything you need to get your company fully incorporated and operational in the United States.

US Business Address

To open a company in the United States, you are required to have a US business address in the state of incorporation.

Apply for licenses and permits

Apply for all the licenses and permit as per the state laws

Procure the right insurances and bonds

Get the right business insurances to protect your company

Mail Forwarding

In conjunction with US business address services, our USA company registration services also provide mail handling at your designated business address and the forwarding of mail via scanned email or physical forwarding to your address anywhere in the world.

Contact Number

As a part of our business establishment services and mandatory requirements in many of the situation, we provide a virtual phone number for your business which is dedicated to your business exclusively and is available to answer any of your business communication.

Registered Agent Services

A registered agent is a responsible third-party who is in the same state in which a business entity was established and who is designated to receive service of process notices, correspondence from the Secretary of State, and other official government notifications, usually tax forms and notice of lawsuits, on behalf of the corporation or LLC.

Obtaining an EIN Tax ID

An EIN Tax ID is required by the IRS and U.S Banks to track your business associated income and operate your business legally.

Registration of DBA

A “Fictitious Business Name” (FBN) or “Doing Business As” name (DBA) is a name you choose to do business under that can be different from the official legal name of your LLC or corporation. Fictitious business names normally need to be filed with the Secretary of State or other entity that governs business formation in your state.

Benefits of Cleaning company

Market Growth Factors

High demand for cleaning services during the COVID-19.

Ever since the pandemic hit the world, the demand for commercial cleaning services has soared drastically. Many consumers prefer cleaning services in offices, hospitals, public institutions, retail sectors, and other public spaces. The transmission of COVID-19 from the surfaces has created the dire need to sanitize all the places thoroughly. A clean and healthy environment is more likely to attract people and profit the organization than an unclean one. Cleanliness always takes precedence over everything else; hence, it is evident that the commercial cleaning sectors are quickly emerging and picking up steam.

Increase in disposable income and health awareness.

The source of income plays a vital role in availing of the cleaning services. In recent times, there has been an increase in the disposable income of people across the world. With this disposable income, people’s lifestyles have also altered dramatically. Furthermore, high income often follows a hectic work schedule and rigorous lifestyle, leaving no time for cleaning. In such circumstances, people prefer to outsource their cleaning chores, helping the industry to flourish even further.

Able to operate at a low cost.

From an investment point of view, traditional car wash shops require the rental of shops, acquisition of equipment, and decoration. For this, the input cost is at least 80,000, and there is no operational experience. Simultaneously, we can employ marketing methods such as online promotion to make the service swift and more user-friendly. And you will earn more money.

Launch your company

Once your documents and business plan are set, you are ready to launch your company. There are multiple steps as per the nature of your business that you can take.


If you are opening a retail or physical business, you must get your inventory in order and set up the company infrastructure. Before the launch, the office must be set up, the supplies must be in stocks.

  • Form contracts with vendors
  • Form contracts with suppliers
  • Form contracts with the third-party sellers
  • Set up the logistics department
  • Hire the team as per the company structure decided in the business plan
  • Get your CRM set-up

Launch Event.

Having a ribbon cutting ceremony and launch event can be crucial for a new business. It is a way to announce to the community of your arrival. Launch events can play an important factor in market placement. The event can be small or big depending on the nature of your business. While it is not an essential step, it plays a vital role in branding of the company.


The key to a successful company launch is establishing a promotional mix to reach the right set of audience and create a niche in the market. With proper advertisement we will tell our customers what sets us apart from the competitors. There are several channels through we can market our services. The first step is to create a logo and set a theme for our branding.  The logo will be used at all platforms so that maximum people in the area knows about your business.

Social Media Platforms.

Digital transformation and marketing became the key components of successful operations. Facebook, Instagram and Pinterest   accounts can be created   where targeted market campaigns will be launched to reach the audience.  Have an online presence with constant updates is essential as social media platforms has greater reach in today’s globalized world. The social media accounts will have creative graphics, catchy slogans and eye-catching posts  and animations  that  reaches  are  target  audience.  We have a digital marketing team that will keep the audience engage the audience and devise marketing plans for the target audience. Different contests, give aways and engagement posts will be created to maximize engagement on the social media platforms.

  • Facebook – Facebook makes it easy to set up a business page and have users follow us. From our business   page, we can post   operating hours and services offered. Customers can also provide a review on our Facebook business   page, and better reviews help more potential customers find our pag
  • Twitter – Twitter also allows us to create a business page. Having a Twitter business page will enable us to create paid advertisements to reach more potential customers.
  • LinkedIn – LinkedIn is a professional platform and a free way to post job openings. It is also a great way to create awareness for our cleaning company’s bran
  • Instagram – Recently, Instagram has become the primary platform for social influencers who have a large following and usually get paid to promote businesses and products. Influencers can collaborate with you on how to promote our cleaning business.

Email Marketing.

Email marketing today is very saturated, but there is a good reason for it. Email is a quick and inexpensive way to reach our audience.  As mentioned earlier, developing a conversion website to collect contact information like email addresses is one  of the  best  ways to grow our network.  To expand our email reach beyond those who have visited  our website,  we can purchase  email lists. Companies like Mail Chimp, ZoomInfo, Exact Data, and Sleeknote  provide lists that we can buy based on the demographic information you provide, improving how you market your cleaning business.


Having an effective online and advertising strategy is important, but it is also important  to meet up with potential  customers  in person.  Establishing a personal connection with prospective clients may lead to new customers  and  customer  referrals. Join our local chamber of commerce  to meet  other professionals in your town  or city. They may become potential  clients or simply grow  your list of connections.  Getting involved in community events  is another  excellent way to meet customers and build our network and how to market a cleaning business


This strategy  for marketing our cleaning business  will help you get seen on the road and by people  who may not have seen you any other way.

Purchase door hangers and flyer local neighborhoods.

As we are not allowed to put your business flyers in private mailboxes, but we can put them on doors.  Door hangers are less likely to fly away and are an easy way to share your cleaning business’s information.

Place Your Business Card at Local Businesses.

Many local eateries, gas stations, and other small shops will allow you to set your business cards out for free. Network with local business owners and ask if we can take advantage of some free promotion.


Many websites offer free blogging plugins that you can add to our website. Creating informative blogs that are relevant to your cleaning business will improve your Search Engine Optimization (SEO) and drive more traffic to your site.

Previous Post
Newer Post

No products in the cart.