Digital Transformation

12 digital transformation benefits for business

Efficiency, resiliency, productivity and ROI are among the most critical digital transformation benefits for businesses fighting to remain competitive and gain market share.

Executives continue to believe that they need to engage in digital transformation if they want their businesses to succeed.

For example, a “KPMG 2023 CEO Outlook” survey of 1,325 CEOs found that respondents saw advancing digitalization as a top operational priority to achieve growth. Such a finding indicates organizational leaders understand that transformation isn’t just a project to accomplish, but a continuous business activity to pursue because it delivers real value.

What is digital transformation and why is it important?

Digital transformation (DX) requires the infusion of internet-based tools and technologies into a company’s processes. This lets an organization meet and anticipate the wants and needs of its customers, the market, its employees and, indeed, all its stakeholders.

As such, DX requires more than digitalizing processes or modernizing an organization’s technology environment; it calls for a continual reimagining of how the business can best engage, interact with and support its customers using digital technologies.

“Digital transformation is a means to an end. It is a means to business capability. It is a means to create business capabilities,” said Michael Schrage, fellow with the MIT Initiative on the Digital Economy. “Digital transformation should be in service of business key performance indicators, business outcomes and for how the business holds itself accountable for profitability and growth.”

That’s why some executive advisers and management consultants have started using the term digital business transformation.

While there’s nearly ubiquitous C-suite support for pursuing transformation, many organizations have reported mixed returns from their transformation efforts to date.

A separate 2023 KPMG survey of 400 U.S. technology executives found that while 51% of respondents haven’t seen an increase in performance or profitability from DX investments, 56% saw returns on their DX investments that exceeded expectations in the following areas: improving efficiency, increasing employee productivity and enhancing customer engagement.

Despite the mixed results, executives remain committed to transformation, seeing it as an essential factor to stay in business. In its 26th “Annual Global CEO Survey,” PwC found that 39% of the 4,410 CEOs who responded don’t believe their companies will be economically viable in a decade if they stay on their current path; that figure jumped to 59% when CEOs were asked to look out beyond 10 years.

What are the benefits of digital transformation?

That executive outlook on the criticality of transformation isn’t without merit, as many digital transformation programs are delivering results.

Conversely, those expected benefits continue to drive DX priorities.

According to the “2023 State of Digital Transformation” report from TEKsystems, the top 10 reasons why executives pursue transformation initiatives include the following: improved customer experience (40%), improved efficiency (38%), business process transformation (38%), modernization of IT infrastructure (35%), increased innovation (31%), improved cybersecurity (29%), improved employee experience (24%), introduction of new business models/revenue streams (23%), increased speed to market for existing products and services (22%) and introduction of new products and services (21%).

Organizations engaging in transformation initiatives often measure the success of their digital initiatives against various business metrics, just as they would measure the ROI of more conventional projects.

Although the expected ROI for DX programs varies from one program to another and one enterprise to another, experts said there are multiple benefits — all interrelated and interdependent — an organization can expect from its DX efforts.

Those digital transformation benefits include the following:

1. Increased efficiency and productivity

Digital technologies deliver gains in efficiency and productivity by speeding up processes and streamlining operations.

Technologies such as robotic process automation and AI, including machine learning, consistently demonstrate an ability to outperform humans by multifold factors in both speed and accuracy.

Meanwhile, business intelligence software and data analytics tools can collect and analyze data at a speed and accuracy unmatched by humans. Workers can use that analysis to help them make decisions faster than they could without advanced technologies.

“The economic potential of generative AI: The next productivity frontier, ” a 2023 report from global consulting firm McKinsey & Company, quantified the benefits these technologies deliver, noting experts estimate that approximately half of the work activities that exist in 2023 could be automated by 2060. The report also noted that generative AI could “enable labor productivity growth of 0.1 to 0.6 percent annually through 2040, depending on the rate of technology adoption and redeployment of worker time into other activities.”

Moreover, by “combining generative AI with all other technologies, work automation could add 0.2 to 3.3 percentage points annually to productivity growth.”

2. Better resource management

As companies transform, they’re replacing legacy systems serving individual business units with modern IT architectures designed to consolidate processes and seamlessly enable the flow of data across all departments.

Experts said this end-to-end digital technology approach has helped CIOs and other executives eliminate duplicate and superfluous technologies, as well as associated costs. Furthermore, on-demand computing resources and as-a-service platforms have helped organizations optimize their technology spending by providing as much computing capacity as needed in the moment versus paying for excess capacity to handle rare peaks in usage.

Efficiency and productivity gains aren’t limited to the IT environment; they’re found throughout the enterprise. Ramesh Vishwanathan, practice senior director at TEKsystems Global Services, pointed to the use of digital technologies in agriculture as a prime example. Vishwanathan explained that the use of data, analytics, intelligence and geospatial systems can inform farmers of the exact amounts of fertilizers, herbicides, pesticides and water they need, as well as where they’re needed and when.

3. More resiliency

Organizations that embrace digital technologies and build a digital culture to celebrate change are able to quickly adapt to shifting market forces, whether it’s the quick rise of ChatGPT or dramatic social and economic upheavals like those caused by COVID-19.

Companies, nonprofits and other organizations committed to transformation can better weather normal business ups and downs, as well as larger and once-in-a-lifetime disruptions, because they’re continually shedding technical debt and modernizing both their IT environment and processes, explained James Brouhard, director of consulting and professional services at IT services provider FNTS.

Additionally, their pervasive use of digital technologies, particularly cloud computing, delivers built-in redundancies and elasticity that further resiliency.

4. Greater agility

Digitally savvy enterprises have the ability to not just react to change but to capitalize on it, DX experts said.

As Brouhard explained, transformation programs force organizations to modernize their legacy cultural and technical debt, both of which were designed for stability and, thus, require a long time to change. In doing so, these organizations can adjust more quickly, for example, by using cloud resources to rapidly scale up or down based on needs.

Similarly, their move to modern software development methodologies such as DevSecOps and Agile enable better collaboration among teams and let them rapidly create and roll out new features and functions to satisfy market needs as they evolve.

5. Improved customer engagements

Digital transformation calls for becoming customer-centric, Schrage said.

Consequently, digitally mature organizations have learned to innovate by first asking how they can better serve their customers through new products, services and experiences and then determining what digital capabilities will let them deliver those in a “faster, cheaper, better and more agile” manner, he said.

Those organizations “design from the customer or client experience in” as opposed to making design decisions based on their technology assets, Schrage explained.

That work is supported by digital technologies that let businesses collect, store and analyze customer data so they can learn more about their customers. Companies can use data analysis and AI to gain greater insights, allowing them to create and offer products and services tailored to the unique preferences and needs of each customer.

“Digital puts a lens on your customer experience and making that experience as seamless as possible for the customer, so that [the company] can retain or build its market share,” said Joan Smith, managing director and global solutions lead at Protiviti Digital.

6. Increased responsiveness

Digitally transformed organizations have better customer engagement initiatives, so they’re better able to anticipate evolving customer requirements and changing marketplace dynamics.

“Companies are leveraging technology to change the ways they create and deliver a value proposition to their customers,” said Bryan Throckmorton, global digital strategy and transformation lead at management consulting firm Protiviti.

7. Greater innovation

Digitalization creates new opportunities for companies across all industries to develop products and services they couldn’t create previously. Examples include tool companies that offer online services to match contractors with customers and personal gym equipment that delivers virtual on-demand exercise instruction.

“New technology solutions enable organizations to innovate their business models, opening up avenues for diverse revenue streams,” explained Kamales Lardi, author of The Human Side of Digital Business Transformation and CEO of Lardi & Partner Consulting. “For example, a car manufacturer might introduce a subscription-based model for electric vehicles, offering charging maintenance and periodic upgrades as part of the package, thus creating a recurring revenue model.”

8. Faster time to market

One of the biggest digital transformation benefits is a shortened product lifecycle, as companies can lean on modern technologies such as digital twins, which virtually replicate environments, and modern processes such as analytics for insights and decision support to rapidly test, pilot, iterate and launch.

“It’s about how fast you can go from ideas to putting ideas into the world,” said Sheldon Monteiro, chief product officer at Publicis Sapient, a global digital transformation consulting company. “If it took you months or years before, transformation can help you reduce [that timeline] to weeks, days or hours.”

9. Increased revenue

Although studies have found that executives don’t always see the ROIs they anticipated from their transformation efforts, research has confirmed that digitally mature companies do see a boost.

The June 2023 “Digital Maturity Index Survey” from professional services firm Deloitte Digital reported that digitally mature companies achieve 6% more earnings before interest and taxes.

Similarly, a 2023 study by McKinsey & Company found digital leaders outperformed digital laggards in several financial metrics, including total shareholder returns.

10. Continued relevancy

When done right, transformation initiatives give organizations the ability to rapidly identify customer needs, marketplace trends and new opportunities and quickly pivot to meet them.

That capability, experts said, keeps organizations, regardless of industry, not only in business but ensures their long-term competitiveness.

But those organizations that lack that capability might not survive. “When my customer wants a certain thing, and I’m not providing it, then why am I in business?” asked Raja Ranganathan, chief growth officer at Randstad Digital.

11. Encourages employee excellence

A July 2023 survey commissioned by SaaS company 10x, found that 94% of surveyed product managers in the banking industry would leave their jobs to work for a bank with better tech; 92% would leave for a bank with more ambitious transformation goals.

DX experts said that research, although focused on only one industry, reinforces what they’ve seen across sectors: Employees want to work with leaders, not laggards.

Moreover, Smith noted that organizations engaging in transformation are changing internal processes and employee experiences as part of their efforts, giving their own workers not only an incentive to stay but the digital tools — such as automation and AI — to help them be more effective and innovative in their roles.

That, in turn, further helps boost retention. “Improving employee experience allows you to retain folks,” Smith said, an especially important benefit in a tight labor market.

12. Improves future digital growth

One of the biggest benefits of a successful digital transformation effort is its ability to propel an organization to further success, DX experts said.

“It helps keep you competitive, improves your ability to move forward and instills the mechanisms for more innovation,” Smith said.

Successful DX efforts, Brouhard said, are “a force multiplier. With digital transformation, you have an opportunity to bring parts of your organization together that haven’t historically worked together to achieve something great not just for one [department or function] but for the entire organization,” he said. “And you’re creating relationships that otherwise wouldn’t have existed, giving those people a common goal to meet and giving them the opportunity to innovate into the future.”

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Modernizing and Transforming Boring Businesses Into Modern Tech-Enabled, Growth Oriented Enterprise

Digital Transformation

Digital transformation refers to the process of integrating digital technologies into various aspects of an organization’s operations, processes, and strategies to drive innovation, efficiency, and value creation. It involves leveraging technology to transform business models, customer experiences, internal operations, and overall organizational culture. Companies embed technologies across their businesses to drive fundamental change and to achieve increased efficiency, greater business agility and, ultimately, the unlocking of new value for employees, customers, and shareholders.

Digital Transformation examples include IT Modernization such as switching to a cloud environment, being remote-ready, reskilling employees, implementing automation to accelerate customer support and service, and using AI-driven data insights to enhance sales efficiency and to achieve optimum growth and success.

Disruptive Innovation & Growth

Businesses today are competing in a highly complicated and ever-changing global marketplace hence requires a deep understanding of how to navigate the competitive business dynamics. Our professionally trained and experienced team of consultants are fully equipped to deliver what it needs to make the business grow.

Digital transformation is driven by advancements in technology, such as cloud computing, artificial intelligence, machine learning, big data analytics, Internet of Things (IoT), and automation. These technologies enable organizations to collect and analyze vast amounts of data, improve decision-making, streamline processes, enhance productivity, and deliver personalized and seamless experiences to customers.

Supported by the world’s leading technologies and methodologies, our solutions are perfectly positioned to provide the expertise and resource to support any business.

Digital Transformation Business Process

We Design, Build, And Manage Your Business Tech Systems

The success of your digital business transformation is solely based on how efficient the strategy is behind it. We apply a proven roadmap that accelerates your transformation initiatives via exceptional performance and deep domain expertise.


What, Where, and How to Transform


Core Systems and Processes


And Accelerate a Go-to-market Strategy


By Continuously Optimizing the Digital Approach
Benefits of digital transformation include:

Key Benefits

1. Improved operational efficiency:

Automation and digitization of processes lead to increased efficiency, reduced errors, and faster response times.

4. Data-driven decision-making:

Access to real-time data and analytics empowers organizations to make informed decisions and identify new growth opportunities.

2. Enhanced customer experience:

Personalized and seamless experiences across multiple touchpoints create customer satisfaction and loyalty.

5. Business model innovation:

Digital technologies open up new revenue streams and business models, such as subscription-based services, platform-based ecosystems, and data monetization.It's important to note that digital transformation is an ongoing journey rather than a one-time project. Organizations must continuously evolve and adapt their digital strategies to keep up with technological advancements and changing customer expectations.

3. Increased competitiveness:

Digital transformation enables organizations to respond to market changes quickly, launch new products and services, and stay ahead of competitors.

How Can We Help?

As a focused, independent company, we’re building on our foundation of excellence by bringing in the right partners, investing in our business, and working side-by-side with our customers to unlock their true potential. We are well versed and equipped with the modern technologies and industry experts that deliver IT solutions by leveraging our core strengths, data-driven insights, and expertise, to create an uninterrupted path between a digital business and the technology that delivers it.

Services We Offer

We are a leading digital transformation agency dedicated to helping businesses embrace innovation, leverage cutting-edge technologies, and thrive in the digital era. With our comprehensive suite of services, we empower organizations to transform their operations, enhance customer experiences, and achieve sustainable growth in the digital landscape.

Digital Strategy Development:
We work closely with our clients to develop robust digital strategies aligned with their business goals and market dynamics. Our team of experts conducts thorough research, analyzes industry trends, and identifies opportunities for digital transformation. We develop tailored roadmaps that outline the steps to achieve digital excellence.
Customer Experience Enhancement:
In today’s digital-first world, exceptional customer experiences are crucial for business success. We help you understand your customers’ needs, preferences, and behaviors to create personalized and seamless experiences across all touchpoints. Our solutions include customer journey mapping, user experience design, and the implementation of customer-centric technologies.
Technology Enablement:
We enable organizations to leverage advanced technologies to drive innovation and optimize operations. Our expertise spans cloud computing, artificial intelligence (AI), machine learning (ML), Internet of Things (IoT), data analytics, and more. We assess your technology infrastructure, recommend appropriate solutions, and support seamless technology integration.
Agile Transformation:
We help businesses embrace agile methodologies and foster a culture of innovation, collaboration, and adaptability. We guide organizations in adopting agile frameworks, implementing agile project management practices, and empowering cross-functional teams to deliver value faster and more efficiently.
Change Management:
Digital transformation requires a shift in mindset and organizational culture. We provide change management services to ensure a smooth transition. Our change management experts work closely with your teams to build awareness, drive adoption, and empower employees to embrace digital initiatives.
Cybersecurity and Risk Management:
In today’s digital landscape, protecting sensitive data and mitigating risks are paramount. We offer comprehensive cybersecurity solutions to safeguard your digital assets, networks, and customer information. Our services include risk assessments, vulnerability testing, security audits, and the implementation of robust security measures

Solutions We Provide

IT Consulting:

Our experienced IT consultants collaborate closely with your team to understand your business objectives and challenges. We provide strategic guidance and develop customized IT roadmaps to optimize your technology investments, enhance operational efficiency, and achieve your long-term goals.

Managed IT Services:

We offer proactive and comprehensive managed IT services to keep your systems running smoothly. Our team of experts monitors and maintains your IT infrastructure, provides timely support, ensures data security, and performs regular backups. With our managed services, you can focus on your core business while we handle your technological needs.

Cloud Solutions:

Harness the power of the cloud with our scalable and secure cloud solutions. Whether you need cloud migration, infrastructure setup, or application development, we leverage leading cloud platforms to deliver cost-effective, flexible, and reliable solutions that enable anytime, anywhere access to your data and applications.


Protect your valuable digital assets from evolving cyber threats with our robust cybersecurity services. We employ advanced security measures, conduct vulnerability assessments, implement firewalls, and provide comprehensive threat detection and response to safeguard your business against unauthorized access, data breaches, and other security risks.

Network Infrastructure:

Our network infrastructure solutions ensure a secure, reliable, and high-performance network environment. We design, deploy, and optimize your network infrastructure, including wired and wireless networks, routers, switches, and firewalls, to enable seamless connectivity, efficient data transfer, and smooth business operations.

Data Backup and Recovery:

Safeguard your critical business data with our data backup and recovery services. We implement reliable backup solutions and develop comprehensive disaster recovery plans to minimize downtime in the event of data loss or system failures. Your data is securely backed up and can be quickly restored to ensure business continuity.

IT Project Management:

From small-scale IT projects to enterprise-wide initiatives, our experienced project managers ensure successful project delivery. We employ industry best practices and methodologies to plan, execute, and monitor projects, ensuring they are completed on time, within budget, and to your satisfaction.

Design & Development

We are your one-stop destination for exceptional web and app designing and development services. We are a team of skilled designers, developers, and digital strategists dedicated to creating stunning and intuitive digital experiences that engage users and drive business growth. Whether you need a captivating website or a feature-rich mobile application, we have the expertise and creativity to bring your vision to life.

Our Services:

1. Web Design and Development:

We specialize in designing and developing visually appealing, user-friendly, and responsive websites that leave a lasting impression. Our talented designers craft unique and custom website designs that align with your brand identity and convey your message effectively. Our developers bring those designs to life using the latest web technologies, ensuring seamless functionality, optimal performance, and a delightful user experience.

2. Mobile App Design and Development:

With the mobile revolution in full swing, having a mobile app for your business is essential. Our expert app designers and developers create intuitive and engaging mobile applications for iOS and Android platforms. We follow industry best practices and incorporate the latest trends to deliver high-performance apps that captivate users and drive engagement.

3. UI/UX Design:

We understand the importance of user experience in driving the success of digital products. Our UI/UX designers focus on creating intuitive interfaces and seamless user journeys that enhance user satisfaction and conversion rates. We conduct user research, create wireframes and prototypes, and perform usability testing to ensure that your web or app design meets the needs and expectations of your target audience.

4. E-Commerce Solutions:

If you’re looking to sell products or services online, we offer end-to-end e-commerce solutions that enable you to establish a robust online presence. From building secure and scalable e-commerce platforms to integrating payment gateways and implementing inventory management systems, we provide comprehensive e-commerce solutions tailored to your specific business requirements.

5. CMS Development:

We develop custom content management systems (CMS) that empower you to manage and update your website or app easily. Whether you require a simple blog or a complex enterprise-level CMS, we create intuitive and flexible solutions that streamline content creation, editing, and publishing, allowing you to maintain an up-to-date digital presence.

6. Website and App Maintenance:

We provide ongoing support and maintenance services to ensure that your website or app remains up-to-date, secure, and optimized for performance. Our team performs regular updates, monitors for any issues, and resolves them promptly, allowing you to focus on your core business while we take care of the technical aspects.

When considering outsourcing, it’s important to evaluate the specific needs of your business, the complexity of the process, the level of expertise required, and the potential benefits and risks associated with outsourcing. By partnering with reliable and reputable service providers, businesses can leverage outsourcing to enhance efficiency, reduce costs, and access specialized skills and resources.

Impact Of Digital Transformation

Today’s megatrends are reshaping the world, creating abundant opportunities and essential threats. Technology, globalization, and demographics are the root of creating unprecedented disruption across all sectors.

We help businesses transform and evolve rapidly to seize the opportunities and help mitigate the risks that digital transformation creates. To respond to these new challenges, companies need to:

Let Our Digital Transformation Consultants Help You

As one the leading digital transformation companies in USA, Startup Business Bureau has thorough understanding of various business models and can help your business to grow fast, improve operational efficiency and mature digitally. Our digital transformation consultants offer you solutions to increase revenues, cut costs, improve security, and build new ways of organizing processes. Let our expertise enrich your digital transformation efforts.

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