Coffee Shop Business Plan in 2021 - Startup Business Bureau

Coffee Shop Business Plan in 2021


A simple coffee shop business plan can help you get your business off the bottom by following a typical layout consisting of one document divided into several sections.

Included should be an outline of the organization-organization, marketing research, competitive analysis, sales strategies, capital, and labour requirements, and financial data.


Business plans range from a couple of pages to many pages long, counting on the business’s dimensions and scope.

For a comparatively small business sort of a cafe, it’s best to be succinct and keep the decision to 30 pages or less, especially if you plan to submit it to bankers or investors for debt or equity financing.

Potential investors want to ascertain solid research and analysis presented in a concise form.

To give your plan more visual appeal, Include photos, designs, or site plans of prospective premises to offer your project more visual appeal.

Charts and graphs help illustrate financial information like revenue projections.

A basic coffee shop business plan for a cafe is often wiped out of eight sections, plus a page.

Title Page:

Enter your business information, starting with the legal name. If you already scouted a possible location or have an internet site in situ, including the addresses.

If you’ve got a business logo, add it at the highest or bottom of the page.

The page also should consist of a table of contents that lists each section and, therefore, the pagination where it begins.

  • Business/Industry Overview
  • Market Analysis and, therefore, the competition
  • Sales & Marketing Plan
  • Ownership and Management Plan
  • Operating Plan
  • budget
  • Appendices and Exhibits

1- Business/Industry Overview

Provide a summary of the coffee industry, the local market, and what makes your business unique.

According to Pew Research analysis, millennials have overtaken baby boomers as America’s largest living generation.


Millennials are more social and mobile than previous generations and like to possess coffee with friends in trendy, public locations, increasing the recognition of high-end successful coffee shop business plan. U.S. statistics indicate that:

  • Gourmet coffee’s popularity is increasing across diverse demographics
  • Americans consume quite 600 million cups of coffee per day2 
  • Retail sales of coffee exceed $47 billion per year3 
  • Our Position within the Industry

2- Marketing Research And, Therefore, The Competition

Demonstrate that you have thoroughly analyzed the target market which there’s enough demand for your products to form your coffee business viable.

The three most typical complaints about the prevailing competition within the area are:

Inconsistent product:

Discerning customers are reluctant to become regular patrons of a cafe that can’t consistently serve a high-quality product.

Lack of patio seating: many of us like to consume our food and beverages outdoors on a sunny day.


Lack of parking: the shortage of parking makes it difficult to draw in-vehicle commuters.

Sales and Marketing Plan:

Describe how you plan to entice customers to patronize your cafe, including advertising, promotion, pricing strategy, sales, and repair.

3- Our Product Offerings

The existing competition uses lower grade beans, inexpensive equipment and doesn’t correctly train staff leading to inconsistent product quality and dissatisfied customers.

At Java Jake’s, we are hooked into coffee and shall specialize in consistently serving the very best quality coffee product by:

  • Sourcing premium beans and snacks and maintaining freshness in the least time.
  • Using a top-of-the-line espresso machine and related equipment.
  • Providing baristas with professional training.
  • By specializing in quality, consistency, and excellent customer service, we’ll build a gentle repeat customer base.

4- Ownership Structure

Java Jake’s Coffee home is a personal corporation registered within the state of Texas. The business is 100% owned by Jack Valdez and Juanita Sanchez.

Owners Jack and Juanita will co-manage the business, and a minimum of one will be present at the least times during open hours. Both owners have previous food cafe service management experience and are trained and experienced baristas.

5- External Resources and Services

Operating Plan:

Outline your business’s physical requirements, like retail space, equipment, inventory, and provide needs, labor, etc.


For a company like a cafe that needs custom facilities, supply chains, specialized equipment, and multiple employees, the operating plan needs detail.

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Frequently Asked Questions (FAQ)

Is owning a cafe profitable?

According to Small coffee shop Business plan Chron, coffee shops make a mean annual revenue of about $215,000 per annum by selling about 250 cups of coffee daily. That work is about $18,000 in revenue per month. Hence (considering the typical month is 30 days long), coffee shops make about $600 per day.

How hard is it to open a coffee shop?

Starting an independent cafe is challenging work, but that does not mean it’s a long-term struggle. If you specialize in establishing these core pieces while developing your cafe business plan, you’ll set yourself up for fulfilment early.

How does one start a restaurant without money?

Start during a restaurant incubator.

Apply for restaurant loans or explore capital opportunities.

Find an investor or, maybe better, an angel investor.

Get creative with crowdfunding.

Consider starting with a pop-up, food truck, or catering business first.

Ask your landlord for options.

Is a cafe an honest business?

Opening a coffee shop business plan is often highly profitable if you are doing it right. Travel by any busy speciality cafe, and it’ll likely be filled with customers enjoying coffee, espresso, lattes, teas, and a spread of pastries and other goodies.

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